Stories have always connected us – they are richer and more layered than pure information or research – and they are how we naturally communicate with each other. Story Branding is about igniting meaningful conversations with your team, your clients and your stakeholders to create an inspired dialogue that is embraced by everyone. Developing your Brand Narrative is the most successful way to build your business because it allows people to connect with who you are, what you do and why you do it.
An archetype is a symbol, theme, setting or character that recurs in different times and places. It embodies the essential elements of the universal human experience; it represents an eternal truth.