Book Review: StoryBranding

Four years ago, when I first started fitting the puzzle pieces together and came up with my business plan, I didn’t realize how many other Story Branders were out there. Thanks, in part to the wonderful world of Twitter, I have been introduced to storytellers, story writers, story marketing and of course, story branders like […]

The Roots of Narrative

When I first started at McGill University, I wanted to be a journalist. I loved the idea of interviewing people and sharing in their experiences. I was also drawn to adventure, and in my mind a journalist was a modern day action hero. However, after taking several courses, I realized that the confines of traditional […]

A New Year

As the clock struck midnight in Stockholm, I found myself reflecting on a year that exceeded all expectations. At the beginning of each year, I create a vision board that helps me visualize what I want my life, and my business, to look like…and 2011 will go down as the Year of the Story – literally! […]