Narrative Transformations
There are many ways to approach narrative work – as healing, as team building, as branding and marketing. I was first introduced to its power as a little girl listening to fairy tales & folklore, and then as a teenager writing my own story, and again in my 20s reading the words of Joseph Campbell, […]
Thought Leaders & Change Makers
I was first introduced to Hollyhock six years ago by my yoga instructor and I thought it sounded like a magical place – “an unparalleled centre of learning and connection that exists to inspire, nourish and support people who are making the world better” – what’s not to love about that? While I have yet to make […]
The Art of Listening
I’m a talker; always have been. Growing up, I was never shy when it came to speaking my mind, and I sure did love an audience! I remember competing in a french public speaking contest in Grade 6 at UBC. I must have been nervous – there were over 500 people in the audience – but as […]
The Entrepreneur
When I was young, I never had a clear vision as to what my career would look like. I took courses in Anthropology, Sociology, Economics, Marketing, Art History, Religion, and Mythology – and if I look back on the last 12 years, I have had at least 8 different careers: Journalist Book Publicist Event Coordinator […]
An Archetypal Analysis
When I first learned about the importance of archetypes, I was amazed at how quickly everything seemed to click. My interest in mythology was now applicable to my work in branding and marketing. I began to understand the wisdom these universal, iconic figures held and wanted to find a way to tap into that power […]
Book Review: StoryBranding
Four years ago, when I first started fitting the puzzle pieces together and came up with my business plan, I didn’t realize how many other Story Branders were out there. Thanks, in part to the wonderful world of Twitter, I have been introduced to storytellers, story writers, story marketing and of course, story branders like […]
The Roots of Narrative
When I first started at McGill University, I wanted to be a journalist. I loved the idea of interviewing people and sharing in their experiences. I was also drawn to adventure, and in my mind a journalist was a modern day action hero. However, after taking several courses, I realized that the confines of traditional […]
A New Year
As the clock struck midnight in Stockholm, I found myself reflecting on a year that exceeded all expectations. At the beginning of each year, I create a vision board that helps me visualize what I want my life, and my business, to look like…and 2011 will go down as the Year of the Story – literally! […]
The Power of Performing
When I was growing up, I loved to perform. From public speaking contests and piano recitals to community plays and school performances, I was given the opportunity to express myself in so many different ways. For many kids, the performing arts means putting on a play in their backyard, or acting out in class and […]