“Stories are powerful connectors; they allow us to see ourselves in other people’s experiences.”
Megan Sheldon is a Brand Strategist & Cultural Mythologist. With almost ten years of experience working in Journalism, PR and Marketing, Megan works with organizations to build their brand and develop their business model by integrating the concepts behind storytelling into strategy. Megan uses story to help propel business forward.
“When I was young, I was drawn to stories and myths from cultures around the world. I loved knowing that these stories had likely been told thousands of times, by different people, and each time the story would take on the personality of the storyteller. We all inject ourselves into the stories we tell – it is our way of connecting with those words.
After years of working in Marketing and Advertising, I decided to pursue my passion for storytelling by moving to Edinburgh, Scotland to complete a Masters in Mythology. I immediately saw the connection people have toward storytelling and I wanted to find a way to use the tools and techniques used in narrative practices to build strong campaigns and lasting brands.
I have worked with people and businesses around the world in different industries – and everyone is trying to define or redefine what they do. I now know that the best way to get your message across is to tell a strategic story that will help people connect with who you are and why you do what you do. I launched Narrative in January of 2010 with a vision of helping individuals, such as artists and entrepreneurs, as well as social enterprises and mission-driven businesses uncover the stories and experiences that make them unique.”
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