Turning a Brand Narrative into a Story Book

I first started working with Melmira Bra & Swimsuits 4 years ago; I knew the four sisters running the business, a business their mother started in 1992, and when they reached out wanting help crafting their future story, I knew it was a perfect fit. After spending time with the five Heenan women, I then reached […]

Working Mom on the Road

When my daughter was born last year, I knew I would struggle with the whole ‘balance’ thing. I was looking for a way to be both the kind of mother I had growing up AND the thriving entrepreneur running her own business. My first challenge came when she was 5 months old and I was invited to […]

Home with Jana Lynne White

I had the privilege of speaking with Jana Lynne White on her new program HOME on Roundhouse Radio the other day. Roundhouse Radio is setting a new standard for radio in Vancouver – they are sharing real stories from people of all walks of life and celebrating those stories publicly. This is such an important […]

Why Stories Matter

I was asked by a friend and artisan Meredith Nicole of Oden Gallery to share my thoughts on storytelling and craft. Here is the article I wrote for The Province’s blog as part of Meredith’s 5 part series. As we walk through our home, my husband and I are often struck by the amount of […]

Branding MBA schools

Last month, I presented a workshop at the EFMD Conference, a gathering of MBA schools from around the world. I opened the three day conference by speaking about the power of storytelling and the need for story making environments. Over the course of an hour, I shared with the heads of some of the world’s top business schools the […]

Story Workshops

Spring is in the air – and for entrepreneurs that can often mean change. A brand is a living, breathing ecosystem. You need to continually feed it so that it can grow, adapt and transform. I’ve been feeding my business lately by sitting down with some of my amazing fellow entrepreneurs and seeing what kind […]

Power & Beauty

I am honoured to be interviewed for EcoDiva’s Embracing Power & Beauty campaign. I first met Garcy, the co-founder of EcoDiva, in Palm Springs on a Loaded Bow retreat. What has struck me ever since is how much beauty there can be in power when it comes from the heart. Thank you Garcy for epitomizing the […]

Creating a Storytelling Culture

A week on Cortes Island with 150 social entrepreneurs out to change the world can only lead to one thing…deep, deep gratitude. I returned to Hollyhock’s Social Venture Institute last week and was greeted with a flood of friendly faces. This ‘business conference’ is often referred to as summer camp for entrepreneurs, and this year […]

Passion, Ceremony & Ritual

For me, the path to storytelling was an arduous one at first. I didn’t trust my own experience and instead looked to others to help define my vision. Many people I met along the way offered mentorship in the form of advice; specifically, they told me to avoid the touchy-feely trap of storytelling. They told […]

Story Visioning

Every January, I reflect on all that has passed and I set intentions for the year to come. I’ve moved away from specific goal setting as it can often be rigid and onerous, plus when you run your own business you need to be nimble and I have found that the best way to be […]