In this day and age, naming what we do can often be the hardest aspect of our work. We are, after all, wearing so many hats that it can be challenging to bundle everything up into a nice, pretty package … Continued
The Art of Listening
I’m a talker; always have been. Growing up, I was never shy when it came to speaking my mind, and I sure did love an audience! I remember competing in a french public speaking contest in Grade 6 at UBC. I must … Continued
An Archetypal Analysis
When I first learned about the importance of archetypes, I was amazed at how quickly everything seemed to click. My interest in mythology was now applicable to my work in branding and marketing. I began to understand the wisdom these … Continued
The Roots of Narrative
When I first started at McGill University, I wanted to be a journalist. I loved the idea of interviewing people and sharing in their experiences. I was also drawn to adventure, and in my mind a journalist was a modern … Continued