The Role of Ceremony in Storytelling
You need to create a container for stories to be told and heard.
We believe that the best way to create a story-making culture is by introducing ceremony and ritual into the business setting. From how you hire to how you fire, how you gather in the morning to how you leave at the end of the day, how you launch and how you fail – there are so many opportunities to bring ceremony into the business setting. A story is an ecosystem, constantly growing and evolving. A story needs room to shift and shape, and with each person that steps in or out, the story bends accordingly.