Turning a Brand Narrative into a Story Book
I first started working with Melmira Bra & Swimsuits 4 years ago; I knew the four sisters running the business, a business their mother started in 1992, and when they reached out wanting help crafting their future story, I knew it was a perfect fit. After spending time with the five Heenan women, I then reached […]
Working Mom on the Road
When my daughter was born last year, I knew I would struggle with the whole ‘balance’ thing. I was looking for a way to be both the kind of mother I had growing up AND the thriving entrepreneur running her own business. My first challenge came when she was 5 months old and I was invited to […]
Getting to “Why”
Why do you do what you do? It seems like a simple enough question, and yet so many people struggle with it. We know “What” we do, and we often know “How” we do it, but as Simon Sinek points out in his TED talk How great leaders inspire action, “…very few people or organizations know […]
Down the Rabbit Hole
“Going to SVI Vancouver last year was like finding a door into a wonderful, new world – every person I met understood the power of collaboration and community. I have since worked with many people I met during those magical three days, and I also received tremendous support and advice for my own growth strategy […]