Branding MBA schools
Last month, I presented a workshop at the EFMD Conference, a gathering of MBA schools from around the world. I opened the three day conference by speaking about the power of storytelling and the need for story making environments. Over the course of an hour, I shared with the heads of some of the world’s top business schools the […]
What’s Your Tradecraft?
You know those people who talk a big game? They have lots of ideas, many of which hold potential, and yet very few of them actualize. Well, that’s definitely not Katie Jeanes and Aaron Vidas. Katie and Aaron are ‘those’ people – you know, the ones who make things happen. They get an idea, they […]