1. Discovery Session
This initial step is a strategic audit of your business that allows me to determine what type of story needs to be told in order to achieve maximum results.
2. Story Interviews
I host a story session, conduct an archetypal analysis and interview key proponents of your brand, such as staff, clients and stakeholders.
3. Story Writing
Using elements from my story research, as well as a competitive review, I create a powerful narrative called a Brand Story that captures the essence of your business.
4. Story Branding
Once the Brand Story is finalized, I work with you to develop and integrate key messages and content into your materials, and then help you turn your story into a brand identity.
5. Story Marketing
I collaborate with designers, developers and videographers to launch a marketing campaign. This can include a website, a brochure, a video, a press release, a presentation and social media to name a few.
6. Story Coaching
Once your story is integrated into your brand, I want to make sure it does not lose traction. I help you craft long-term goals and connect with you on a regular basis, offering ongoing insight and writing support.