Research + Strategy + Narrative Practices = Story Branding
My goal is to help you communicate your message both internally, by working directly with you and your staff, and externally, by developing a strategic marketing plan. I don’t take a one size fits all approach – each client is diverse and requires individual research and solutions. My process involves the tactics of journalism, as I set out to uncover the stories within your business, and the strategy of marketing, as I sift through all of those stories to find the story threads. I then turn that story into your brand and develop a marketing & communications plan. I also use narrative practices to identify obstacles within your organization, mediate conflict and engage employees so that they are invested in the success of the business.
The Brand Story invites people to experience the many facets of your business, giving them insight into who you are and what you offer. The brand story is pivotal in developing materials like website content, a social media strategy and any type of internal employee engagement. Your messaging needs to be consistent and your story needs to be clear.
Branding & Positioning
Business Model Generation
Visual Branding Support
Content Development & Copywriting
Marketing & Promotional Material
Grants, Speeches & Press Releases
SEO, Blogging & Social Media
Workshops & Presentations